You can’t be a successful loan officer without having your dream team of driven real estate agents by your side.
But you may be thinking to yourself…“The only real estate agents I seem to meet are the ones just starting out.”
“How do I collaborate with the top producing agents?”
“How do I form a team of real estate ninja’s?”
Here are some of Blue Raven Groups secrets to use in 2018!
Shhh…you can’t tell anyone.
#1 The Social Media “Shortcut”
Going into 2018 social media is going to be your strongest tool to attract more real estate agents to your team.
According to Wordstream.com “75 Super-Useful Facebook Statistics for 2018”
More than half (53%) of U.S. residents use Facebook “several times a day.” (Statistic #3)
58% say they are connected to work colleagues. (Statistic #18)
Thursdays and Fridays between 1 p.m. and 3 p.m. are considered by many to be the best times to post on Facebook. (Statistic #26)
Facebook is the “most important” social platform for marketers. (Statistic #29)
A lot of real estate agents and loan officers alike have found turning their Facebook profile into a business profile or (make a separate one for business) and posting relevant content that real estate agents will read, is a great way to get on their radar, connect and build your network.
You may be thinking “I already use Facebook but I’m not getting any success”.
If your strategy is adding real estate agents and then praying that they reach out to you first, you’re going to have a bad time. However don’t fall into the forbidden networking mistake other LO’s do!
NEVER Spam everyone’s inbox with a generic message.
Some LOs go the complete opposite direction.
Using their “go-getter” attitude to SPAM everyone’s inbox.
Nothing is more repellent to a high performing agent then a disinguiness generic message.
The best tip would be to send a “personalized” video message using their name and mention a few facts about their profile that peaked your curiosity in their Facebook Messenger and then
offer value to them first!
Do you have a lead generation source like Facebook ads or something else that you can offer to help bring them business?
What are they struggling with that you can offer a solution to?
Can you do some research on them and find out ways to help them out?
Successful real estate agents are constantly bombarded with messages from people hitting you up asking for things. By sending a “value offering” message without asking for anything but instead reaching out to help can make a great first impression and plant the seed to a very valuable relationship.
Helping an agent with their social media is another great opportunity to offer value.
#2 Relationships Over Money
The number #1 key to remember in business, is to form lasting relationships that lead to financial success for the both of you in the long run.
People are more likely to do business with people they trust.
What’s my personal value proposition to create win-win relationships with agents?
Can I offer them leads or reliable preapprovals?
What are is one skill I can learn to add more value to my new relationships?
#3 Communication Is Crucial
“The single-biggest problem in communication is the illusion that has taken place.”
-George Bernard Shaw
Realtors want to be kept informed on the status of the loan approval.
They would prefer not to have to hunt you down in order to get that update.
Don’t try to dodge calls or avoid your agent.
A lot of times we think we need to choose between the relationship or being honest.
Realtors appreciate when your upfront with what’s going on in the loan process.
Even if problems arise.
Letting them know the situation and you are handling it will give them peace of mind.
#4 The Power Having Common Goals
Having common goals in business is the seed to creating harmony, happiness and success in your relationships.
Action Step: Write down 3 goals you have and that agents must align with to work with you.
This makes networking to find the right agents easier and faster.
“You attract what you are.” -Tony Gaskins
#5 No Achievement Without Accountability
“The key to real change lies not in implementing a new process, but in getting people to hold one another accountable to the process.”
― Kerry Patterson, Crucial Conversations Tools for Talking When Stakes Are High
The Real Estate business is filled with uncertainties so setting realistic expectations from the beginning is a must.
Loan officers who are serious about accountability will do whatever it takes to see to it that everyone in their organization who touches the loan file does so promptly, and without error.
Any chance to reduce uncertainty is a benefit to the agents you work with. By being accountable and dependable a loan officer can work better with real estate agents.
Quick question before we wrap this up…
Are you getting “Higher Pay And Quicker Turner Over Times?”
At Blue Raven Group we live by that mantra.